Why Boston Companies Need Video Content for More Than Just Marketing
When most businesses think about video, they immediately picture advertisements, social media content, or brand promotions. But video is so much more than just a marketing tool—it’s one of the most powerful business assets a company can invest in.
From internal training videos and recruitment content to investor presentations and corporate communications, video has become an essential way for Boston businesses to educate, engage, and build trust with their audiences.
And beyond communication, video is an SEO powerhouse. It keeps visitors on your website longer, improves engagement, and helps your business rank higher on Google searches—especially for Boston-based businesses trying to stand out in a competitive market.
Let’s dive into why video is transforming corporate communications and how it plays a crucial role in Boston’s SEO landscape.
The Rise of Video Beyond Marketing: How Boston Companies Are Using It Internally
Companies used to see video as a luxury or an extra step in their marketing. But today, video is a must-have for internal operations, training, and corporate storytelling.
Here are some of the biggest ways Boston businesses are using video beyond marketing:
1. Internal Training Videos & Employee Onboarding
Companies are ditching outdated, 100-page training manuals in favor of dynamic video content that actually engages employees.
Why it works:
Saves time – Employees can rewatch videos instead of sitting through repetitive live training sessions.
Standardizes information – Ensures every new hire gets the same clear, consistent training.
Improves retention – People retain 95% of a message through video, compared to just 10% from reading text.
Example Use Case:
A Boston tech company creates step-by-step software training videos for new employees, ensuring faster, smoother onboarding.
2. Recruitment & Company Culture Videos
Hiring in Boston is competitive—especially for industries like tech, healthcare, and finance. The companies attracting top talent aren’t just listing job openings—they’re using video to showcase company culture, mission, and leadership.
Why it works:
Candidates get an inside look at the company before applying.
A well-produced recruitment video stands out among generic job postings.
Helps HR attract high-quality applicants who align with company values.
Example Use Case:
A Boston healthcare startup creates a video featuring employee testimonials and a behind-the-scenes look at their workplace, helping them recruit top-tier talent in a competitive job market.
3. Investor & Stakeholder Presentations
Investors want to see potential—not just hear about it. A compelling, professionally produced video can make a huge impact on securing funding, partnerships, and board approvals.
Why it works:
A video pitch is more engaging than a slide deck.
Visual storytelling helps clarify complex business ideas quickly.
Professional video adds credibility and polish, making a company stand out to potential investors.
Example Use Case:
A Boston biotech startup creates a high-end video presentation showcasing their latest medical breakthrough, helping them secure millions in funding from investors.
The SEO Benefits of Video: How Video Helps Boston Businesses Rank Higher on Google
Beyond corporate communications, video is a major SEO booster that can help your business appear in more Google searches and attract more website traffic.
Here’s why:
1. Video Increases Website Engagement & Keeps Visitors on Your Site Longer
One of the biggest ranking factors for Google is dwell time—how long someone stays on your page.
A well-placed video can keep visitors engaged 2-3x longer, reducing bounce rates and signaling to Google that your content is valuable.
Example:
A Boston law firm adds a 30-second explainer video to its homepage, keeping visitors on the site longer and improving search rankings.
2. Google Prioritizes Video Content in Search Results
Ever notice how Google often displays videos at the top of search results? That’s because Google favors multimedia-rich pages, especially ones with video.
Best practice:
Embed at least one high-quality video on your homepage or key service pages.
Use SEO-friendly titles, descriptions, and captions on videos.
Upload videos to YouTube (owned by Google) and link back to your website.
Example:
A Boston real estate agency posts video tours of luxury apartments on YouTube, linking them back to their website. As a result, their listings rank higher in Google searches.
3. Video Helps Local SEO for Boston Businesses
For companies looking to attract Boston-based clients, video can make a huge difference in local search rankings.
How to optimize video for local SEO:
Include “Boston” in your video title, description, and metadata.
Embed location-based videos on your Google Business Profile.
Add subtitles and transcripts to make your videos more searchable.
Example:
A Boston event venue creates a video walkthrough of its space and uploads it to its Google Business Profile. The video helps the venue rank higher when people search for “event spaces in Boston.”
Final Thoughts: Why Video is a Must-Have for Boston Businesses
Video isn’t just a marketing tool—it’s a powerful asset that can help businesses:
✅ Improve internal communications
✅ Enhance recruitment and HR efforts
✅ Impress investors and stakeholders
✅ Boost SEO rankings and website traffic
Whether you need corporate training videos, recruitment content, or SEO-optimized video marketing, Bunker Hill Media helps Boston businesses create high-impact, professional video content that drives real results.
