Junebug | Video Production — Bunker Hill Media

CHALLENGE:

Bunker Hill Media was thrilled to collaborate with Junebug, Boston’s top-rated flower delivery service and overall best flower shop/boutique in Boston, on a multifaceted project aimed at showcasing their distinguished brand and exceptional florals/merchandise. As a prominent flower shop known for its exquisite floral arrangements and diverse range of products, Junebug wanted to enhance their digital presence and connect more deeply with their audience. A major goal for this project was to create a captivating video that not only highlighted the beauty and uniqueness of their floral arrangements but also detailed the extensive selection of items available at their Charlestown, MA location. Beyond that, the video was to dive deeper into the story behind the store’s owner, the wonderful Amanda Mitchell, and her journey thus far in that position. The project aimed to encapsulate the essence of Junebug's brand, making it vital to convey their commitment to quality, creativity, and customer satisfaction through high-impact visual storytelling.

Really, we just loved working with Amanda and her amazing team on this shoot. It was truly a pivotal moment for us not only as fellow business owners in the neighborhood, but also as friends. Junebug was our first client in Massachusetts and since working with them, our business has flourished in ways we would have never thought possible. People started to recognize our work, who we are and have hired us because of our relationship and the work with did with Amanda. Working with her and her team since has been the pleasure of a lifetime and we’re so excited to see what the future brings!

PRODUCTION:

To meet JuneBug's objectives, Bunker Hill Media designed a comprehensive production strategy that involved several key components. Considering this beautiful boutique is in our backyard, the travel to set wasn’t too strenuous! At Junebug's location in Charlestown, MA we were able to capture the vibrant aesthetics and atmosphere of the shop using our FX3 (for the first time in an indoor environment!). We loved the FX3 so much on that shoot that we’ve been using it since and have absolutely fallen in love with it! Utilizing advanced video equipment like that camera and some aputure lighting, we focused on filming detailed shots of the floral arrangements and other products, ensuring each frame reflected Junebug's high standards and brand flair. The production process was meticulously planned to include an interview with Amanda that drove the story, providing a personal touch and reinforcing the brand's community-oriented values. The collaboration between Bunker Hill Media and Junebug resulted in the creation of several high-quality deliverables that significantly boosted the flower shop's online visibility and customer engagement. The main deliverable was a polished brand video that effectively communicated Junebug's story and showcased their products and services. This video was optimized for viewing on multiple platforms, including their website and social media channels, ensuring wide reach and accessibility.