ParsonsKellogg | Video Production
Providence, RI
Challenge:
ParsonsKellogg, a prominent leader in the branded apparel industry, partnered with Bunker Hill Media to develop a range of high-quality video assets across multiple brands to enhance their digital presence. Our work with their Corporate Gear brand involved producing a robust suite of Google and YouTube ad content, as well as a website banner video to capture Corporate Gear’s unique offerings. We crafted over 90 video deliverables tailored for specific apparel brands—Yeti, Patagonia, Nike, Peter Millar, Stio, and Faherty—and types of apparel, including custom jackets, gifts, and golf gear.
Beyond Corporate Gear, we were also brought on board by ParsonsKellogg’s 24 On Tour brand, which specializes in creating branded merchandise for specific events. Our work here took us on-site to two dynamic events: Soupy Fest in Westerly, RI, and Margaritas and Memories at Sunset Cove. For each event, we created engaging, multi-minute videos that captured the event atmosphere, showcased event-specific branded apparel, and highlighted the unique experience that 24 On Tour brings to each occasion.
Production:
The scope of our first project with them was quite large, with over 90 separate video deliverables spread across several categories, which were defined both by brand (Yeti, Patagonia, Nike, Peter Millar, Stio, Faherty) and type of apparel (custom jackets, custom apparel, custom gifts, and custom golf).
To capture all of the footage we needed, we spent three days in a studio (thanks Retina Creative Lab) shooting apparel from every angle imaginable!
We collaborated closely with the client to created a templated approach that maximized efficiency in post-production, and allowed us to deliver a massive number of assets in a fraction of the time.
For other content we’ve created for PK, we’ve been on location at events. For all the the shoots and content we’ve created for PK, you already know we were using our Sony FX3 to get the best possible image!
Deliverables:
3 x ~1:00 minute looping banner video for website use
24 x 0:30 second Google/YouTube ads
68 x 0:15 second Google/YouTube ads
2 x 2ish minute event highlights
Here’s what Stefanie Lima is saying about Bunker Hill Media:
“Sam and Gaby at Bunker Hill Media are the BEST!. We've been lucky enough to work with them on several company shoots and they've exceeded our expectations every time. They have an eye for detail and a knack for storytelling that shines through in their work. They come prepared with creative ideas and they're always willing to push the limits to bring our visions to life.
On top of that, Sam and Gaby are two of the nicest, most down-to-earth people you'll ever meet. Working with them is genuinely such a fun time. They make people feel so comfortable which allows them to bring out the best in everyone. We look forward to working with them on many future projects!!”