Challenge

Safe to say that we were VERY excited when we got a call from the team at All Terrain to capture the essence of the Re-Treat Suite, their brand activation collaboration with Rice Krispies Treats. The suite itself was designed to be a playful and cozy experience perfectly curated to bring the beloved personality of the Rice Krispies Treats brand to life. The challenge for our video and photo team at BHM was to create a batch of content that not only showcased the epic first impression of the suite but also highlighted the small, surprising joys that families would discover while exploring and playing. These assets were intended for a wide range of uses, including PR, marketing, and social media channels, with a focus on capturing the experience in a way that would resonate with both media outlets and the general public.

Production

The production process was meticulously planned to ensure that we captured every element of the Re-Treat Suite in all its glory. We shot 40+ photos and a 30-second walkthrough video using our Sony FX3 cinema camera and a Fuji XT5, focusing on high-quality, wide-safe footage for use in PR and marketing materials. These assets were designed to showcase the suite in its best light, with a particular emphasis on the details that make the Re-Treat Suite a magical experience. Additionally, we captured 5 photos and a second 30-second video using iPhones, which were optimized for social media, leveraging the authentic, lo-fi aesthetic that performs well on platforms like Instagram. Our team worked closely with the All Terrain team to ensure that every shot aligned with their brand vision, creating content that was not only visually stunning but also true to the playful spirit of the brand.

Deliverables

• 40+ High-Resolution Photos (Sony FX3) for PR and Marketing Use

• 1 x 30-Second High-Quality Video (Sony FX3) for PR and Marketing Use

• 5 Photos (iPhone) optimized for Social Media

• 1 x 30-Second Lo-Fi Video (iPhone) optimized for Social Media

• Content used across multiple channels including room booking websites, Rice Krispies Treats social media accounts, and key visuals for media distribution