How We Approach Creative Video Production for Boston Brands
At Bunker Hill Media, we’ve dedicated ourselves to crafting videos that not only turn heads but genuinely connects our clients with their desired audiences. Our creative video production process is tailored to each brand we work with, seamlessly weaving in storytelling, strategic planning, and high-quality visuals. Here’s an inside look at how we make it all happen.
Pre-Production: Laying the Groundwork for Impactful Storytelling
Our journeys with clients starts long before we hit the record button. Pre-production is where the real work happens and because of this, we go into every one of our shoots having a really good idea what the final deliverables will look like.
This is the phase of the process where we learn everything we can about a company. We hold brainstorming sessions, dig deep into their mission, and map out how we’ll convey the message they’re looking to tell. We always explain to our clients that the final deliverables will be a direct reflection on how much work both they and us have put into getting ready for the shoot. We are not experts in your field - you are! So it’s important that you really drive the vision of your video project. We’ll make sure we’re asking the right questions to get us both to the best set up as possible.
Understanding a brand’s identity is crucial for video projects. Whether we’re working with a small, family-owned business or a larger corporate entity, we customize our approach to ensure that the video you’ll receive is one you actually want and will use
For example, when working with Somerville Youth Soccer, we focused heavily on capturing their passion and dedication to inclusivity. We detailed our strategic planning in this project recap to show how our tailored approach created a compelling narrative.
Equipment: Using the Best Tools for the Best Results
At Bunker Hill Media, we believe great storytelling deserves the best tools. We use state-of-the-art equipment to ensure we deliver professional, high-quality videos. Our go-to camera is the Sony FX3, which provides stunning 4K resolution and exceptional performance in low-light conditions.
For sound, we rely on RODE Go mics, which have never let us down. Clear, professional audio is a non-negotiable part of any brand video, especially in interviews or testimonial segments. Additionally, incorporating drone footage has become essential in our Boston videography. The DJI Mini 3 allows us to capture sweeping views of cityscapes and event venues from angles that make a lasting impression.
Capturing Authentic Brand Stories: Our Artistic Approach
Once everything is set and the cameras roll, it’s about more than just filming. It’s about capturing moments that resonate. We prioritize a mix of planned shots and organic, real-time action. In one of our favorite projects for ParsonsKellogg’s 24 on Tour events, we were able to blend dynamic event footage with intimate moments that showed the personality of the brand. You can read about our approach and watch the videos we created for Soupy Fest and Margaritas and Memories here.
We also stay up-to-date with video marketing trends, understanding that 93% of marketers say video is critical for their strategy. This is why we’re committed to creating content that’s both visually stunning and strategically effective. By incorporating our knowledge of what works—from short-form, snappy clips to longer, narrative-driven pieces—we ensure that every project meets today’s content consumption standards.
Our Commitment to Excellence
Creative video production for Boston brands isn’t just our job; it’s our passion. We thrive on partnering with local companies, using our expertise to craft videos that not only look incredible but make an impact. Our commitment to exceptional storytelling, technical precision, and strategic planning is what sets us apart in the world of Boston event videography.
If you’re ready to tell your brand’s story in a way that feels genuine and unforgettable, let’s chat. We’d love to collaborate and bring your vision to life.
